I’m Jazmine Alexander, a Creative Strategist & Brand Strategy Leader based in Maryland. I specialize in helping brands and organizations take early-stage ideas and transform them into clear, actionable strategies that drive design, development, and long-term brand impact.

With experience leading cross-functional teams, managing campaigns, and building systems from the ground up, I bring a unique blend of structure, creativity, and insight to every project. My background in branding and design has shaped how I approach strategy — not just as a plan, but as a story, a system, and a way to connect meaningfully with an audience.

I’ve partnered with clients across education, fashion, wellness, and government — from rebranding public programs to advising startups on brand positioning and rollout. At the core of my work is a commitment to clarity: asking the right questions, identifying what matters, and building something that’s not only creative, but aligned and enduring.