Overview
Client: District of Columbia Public Schools (DCPS)
Industry: Education / Government
Scope: Visual Strategy, Campaign Design, Brand Positioning, Print & Digital Collateral
The Ready for Pre-K program is a DCPS initiative designed to help families navigate preschool enrollment and readiness. At a time when enrollment was low and awareness was limited, I was brought in to lead a visual rebrand and campaign strategy that would emotionally connect with families and improve citywide engagement.
RFPK Highlight Report 22-23
This report summarized the achievements and impact of the "Ready for Pre-K!" program during the 2022-2023 academic year. It provided insights into key milestones, student outcomes, and community engagement efforts.
Front
Back
Family Magazine
A publication designed to support families in preparing their children for pre-kindergarten. The magazine featured articles, tips, and resources related to early childhood development and education.
The Family Connections
The Postcard Magnets project aims to introduce families to our Ready for Pre-K! and Scribbles programs, guiding them towards RFPK! website for further engagement. Additionally, the project includes a detachable magnet for parents to use with their children, promoting self-confidence and providing comfort during moments of frustration before heading to school or elsewhere.
Results & Outcome
The rebrand helped drive a 30% increase in engagement and enrollment year-over-year, while significantly improving visibility and emotional connection with families across key wards in D.C. The visual system was designed for long-term use and continues to support early childhood campaigns across DCPS.
This project became a model for how empathetic design and clear communication can elevate public programs. By focusing on trust, relatability, and strategic storytelling, the campaign laid the foundation for deeper community engagement and lasting institutional impact.