Overview
Client: The À Venir Way
Industry: Fashion / Lifestyle
Scope: Creative Direction, Visual Strategy, Shopify Website, Campaign Planning, Styling, Social Content
The À Venir Way is a fashion brand rooted in confidence, body positivity, and bold femininity. I partnered with the founder to bring her creative vision to life—developing a dynamic brand identity, website, and content strategy that reflected the brand’s voice, seasonal collections, and evolving product line.
The Challenge
The brand needed more than a logo—it needed direction. Our challenge was to translate the founder’s vision into a cohesive brand system that could evolve with her collections, engage her audience, and visually reflect her styling perspective across platforms.
The Meaning Behind “À Venir”
The name À Venir—French for “forthcoming”—captures the brand’s core philosophy: moving forward with purpose. More than just a name, it reflects the emotional and cultural narrative woven through each design. The visual identity merges English and French typography to honor global influences and signal sophistication.
The brand stands for self-expression, inclusivity, and intention—redefining professional fashion with vibrant color, diverse styling, and clothing that feels both expressive and effortless. Customer feedback and comfort aren’t afterthoughts—they’re built into the design process, ensuring each piece inspires confidence, individuality, and ease.
My Approach
Discovery & Brand Alignment
I began with a discovery phase—reviewing existing brand materials, understanding the founder’s goals, and identifying opportunities to better communicate the mission of sustainable fashion. We aligned on tone, core messaging, and how to express the values of recycling, minimalism, and intentional living through visual storytelling.
Shopify Website Design
I designed and launched a Shopify site tailored for intuitive browsing and storytelling, with attention to product presentation, user flow, and cohesive branding.
Identity Design & Visual Direction
I stepped into a hybrid role as creative lead and strategic partner, collaborating closely with the founder to define the brand’s voice, values, and visual tone. The identity needed to reflect confidence, self-expression, and an unapologetic sense of femininity.
Fashion Show & Campaign Direction
For Fall 2023, I directed a seasonal campaign and fashion show, leading model casting, outfit styling, and on-site visual cohesion—ensuring content captured the brand’s mood and seasonal themes.
Seasonal Strategy & Content Planning
Each season, I partnered with the founder to shape visual content and product storytelling that aligned with market trends and customer lifestyle shifts. I developed trend forecasts and creative briefs to inform collections, then translated that strategy into seasonal visual guides used across social media, campaigns, and styling. These guides ensured a cohesive brand presence while allowing room for personal expression, body diversity, and evolving fashion narratives.
Results & Outcome
The rebrand led to increased clarity and consistency across all brand touchpoints, while focused seasonal styling and content strategies strengthened audience engagement. Together, we built a scalable creative foundation that the founder continues to evolve season after season.
À Venir became more than a fashion brand—it emerged as a visual lifestyle experience grounded in representation, intention, and individuality. This project is a testament to how thoughtful strategy, creative collaboration, and culturally attuned storytelling can shape lasting, meaningful brand connections.
